Client: GoDESi
Art Direction: Archana Rajagopal
Designer: Sherina Siraj
Go Desi is a confectionery start-up intent on reviving traditional tastes of homemade recipes as well as increase marginal farmers’ share in the food value chain. The brand offers packaged food products inspired by local flavours and regional formats, produced at micro-units in rural and semiurban areas, enabling customers to taste traditional flavours and also generate income opportunities for farmers in rural areas.
The brand was undergoing a rebranding, and wanted the transition to be slow and smooth so as
to not disrupt the communication with their audience. This will be evident in the visual language
of various collaterals. I had the opportunity to work closely with the inhouse team on -
-Product Packaging and Customised packaging designs
-Creatives for offline, digital and performance marketing campaigns
-ads and animations.
-Promotional creatives for social media channels and
-Infographics and creatives for CSR campaigns,
while ensuring consistency in design language (old and new) across the board.
As the project is still ongoing, presenting a limited number of collaterals below:
Desi collective
Webpage revamp
Ads + Product Launch campaigns
Social media & Print
CSR
Social media campaigns + inserts